Ecovidrio, the association responsible for managing the recycling of glass packaging waste in Spain, in collaboration with several local councils, has launched the campaign "The glass can have many lives. Recycle It 'to encourage recycling of glass between the hotel and catering sector and the citizens of the municipalities benefiting from this initiative. The campaign will run from November 29 to January 16 in the municipalities of Móstoles Madrid, Alcobendas, Alcala de Henares, Fuenlabrada, Getafe, Collado Villalba, San Sebastian de los Reyes, Coslada, Leganés and Pozuelo de Alarcon, among others, as well as several districts of the capital, and in Andalusia in Seville, Alcalá de Guadaíra, Estepona, Marbella and Granada. The foodservice channel is key to increasing the volume of recycled glass in our country, because it is a group that consumes 48% of glass packaging put on the market. For this reason, Ecovidrio as collective effort to invigorate the body, goes to the guild through various initiatives to inform and educate and serve the needs of the sector in terms of infrastructure. Recent studies conducted by Ecovidrio conclude that 35.2% of citizens who still do not recycle glass, says that awareness is one reason which is incorporated in the glass recycling chain. On the other hand, 52% of respondents believe that awareness campaigns are key to more glass is recycled. parallel with the campaign for the hotel, a tent will be installed public awareness and a mobile unit where visitors can get closer to recycle their glass, to see how glass is recycled in 3D and get fun gifts. To follow the live campaign and the latest initiative has created the web www.elvidriopuedetenermuchasvidas.com, where informed of developments in the campaign, and staffed by attractive content to users seeking access to the web. According to recent data Ecovidrio in the first six months of 2010 were put into the containers English total 353,739 t, 1.1% more than the same period last year.
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